Artykuł wskazuje na to, w jaki sposób wymienione produkcje kształtują obraz pracy dzien­nikarki w magazynach kobiecych w tekstach popkulturowych. Celem było ukazanie różnic i podobieństw pomiędzy dwoma przywołanymi w tytule obrazami, ze szczególnym uwzględ­nieniem charakterystyki pracy właściwej dla pokolenia Y. Dzięki analizie zawartości udało się dowieść, iż pomimo odmiennych charakterów i podejścia do obowiązków zawodowych głównych bohaterek – Andrei Sachs i Jane Sloan – specyfika pracy w omawianym miejscu wygląda podobnie, a największą różnicę pomiędzy dwiema redakcjami stanowi sposób zarządzania zespołem przez redaktorki naczelne. Wskazano również, iż media nie tylko w dalszym ciągu komentują wyżej wymienione tytuły, ale też poddają je krytycznej analizie związanej ze zmianą paradygmatu społecznego. Dodatkowo opisano potencjał obu tekstów kultury popularnej jako czynnika kreującego obraz pracy w redakcji czasopisma kobiecego u młodych ludzi, którzy znajdują się przed wyborem ścieżki kariery zawodowej.

ABSTRACT

Profession: Journalist. On Working in the Editorial Office of a Women’s Magazine in The Devil Wears Prada and the television series The Bold Type through the Prism of the Millennial Generation

The article points out how the mentioned productions create the image of working as a jour­nalist in women’s magazines in pop culture texts. The aim was to show the differences and similarities between these two movies, with a particular focus on the characteristics of work specific to Generation Y. Through content analysis, it was possible to prove that despite the different characters and approaches to professional duties of the main characters – Andrea Sachs and Jane Sloan – the specifics of work in these editorial offices look similar, and the biggest difference between the two of them is the way editors-in-chief manage their teams. It was also pointed out that the media not only continue to comment on the aforementioned titles but also use them to create critical analyses related to the social paradigm shift. In addi­tion, the potential of both popular culture texts as an important part of creating an image of working in the editorial department of a women’s magazine in young people who are just thinking about choosing a career path is described.

The article points out how the mentioned productions create the image of working as a jour­nalist in women’s magazines in pop culture texts. The aim was to show the differences and similarities between these two movies, with a particular focus on the characteristics of work specific to Generation Y. Through content analysis, it was possible to prove that despite the different characters and approaches to professional duties of the main characters – Andrea Sachs and Jane Sloan – the specifics of work in these editorial offices look similar, and the biggest difference between the two of them is the way editors-in-chief manage their teams. It was also pointed out that the media not only continue to comment on the aforementioned titles but also use them to create critical analyses related to the social paradigm shift. In addi­tion, the potential of both popular culture texts as an important part of creating an image of working in the editorial department of a women’s magazine in young people who are just thinking about choosing a career path is described.